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The Nash Equilibrium in negotiation

The Nash Equilibrium is often described as a mathematical concept far removed from reality. In reality, I encounter it constantly at the negotiating table. Many people choose the...

The Nash Equilibrium is often described as a mathematical concept far removed from reality.

In reality, I encounter it constantly at the negotiating table.

Many people choose the strategy they perceive as safest for themselves, even when it isn’t the best possible outcome for everyone.

That’s why so many negotiations stall. And it’s also why trust, preparation and the ability to read the other party become decisive.

Negotiation isn’t just about “convincing” – it’s about understanding what makes an equilibrium possible.

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